Won't it be stuffy to be inside a pink doughnut? Oh but what sweetness looking at a walking pink doughnut!
Do you spy a Macdonald's French fries? A chicken drumstick behind doughnut head? There're more sinful snacks walking around that did not come into the camera's view. I don't want to add more temptation. :)
So what's the hullabaloo about? Eat a healthy soy snack. That's the marketer's message. Quite a sweet campaign if you ask me.